𝐖𝐡𝐲 𝐈 𝐦𝐚𝐝𝐞 -𝐋𝐨𝐧𝐝𝐨𝐧 𝐈𝐧 𝐅𝐫𝐚𝐦𝐞𝐬-
- Șelaru Ovidiu
- Mar 8
- 3 min read
𝗧𝗵𝗲 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗵𝗶𝗻𝗱 "𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝗙𝗿𝗮𝗺𝗲𝘀"
For the past sixteen years, London has been more than just the city where I live. It has been my studio, my classroom, and the place where I grew as a photographer. Day after day, year after year, I walked its streets with a camera, watching people, observing moments, waiting for something real to happen.
"𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝗙𝗿𝗮𝗺𝗲𝘀" was not created in a few months. It is the result of many years of walking, patience, and thousands of hours spent in the streets of this city.
When I started photographing London, I wasn't thinking about making a book. I was simply photographing because I loved it. I was curious about people, about light, about the unexpected moments that appear for a fraction of a second and then disappear forever. Over time, those moments started to build a visual archive of the city.

𝗛𝗼𝘄 𝗠𝘆 𝗟𝗼𝗻𝗱𝗼𝗻 𝗦𝘁𝗼𝗿𝘆 𝗕𝗲𝗴𝗮𝗻
When I first arrived in London, photography was not part of a plan. I was simply living my life in a new city, discovering its streets and its rhythm like anyone else trying to find their place.
One small moment changed everything.
It happened on a bench — a simple meeting that later became the beginning of my photographic journey. That moment stayed with me for years, and in the book I called that chapter "𝗧𝗵𝗲 𝗕𝗲𝗻𝗰𝗵 - 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗮𝗹𝗹 𝗯𝗲𝗴𝗮𝗻."From there, the camera slowly became part of my everyday life. I started walking more, observing more, paying attention to people and to the small, fragile moments that appear in the streets and disappear just as quickly.
Years passed, and those moments slowly turned into a body of work.
After many years of photographing London, I felt the need to stop for a moment and look back at that journey. Not only to review the work, but to leave something behind for the city that played such an important role in my life.
That is how𝗟𝗼𝗻𝗱𝗼𝗻 𝗶𝗻 𝗙𝗿𝗮𝗺𝗲𝘀 was born — as a quiet thank-you to the city that shaped it.

𝗟𝗲𝗮𝘃𝗶𝗻𝗴 𝗦𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗕𝗲𝗵𝗶𝗻𝗱
I started thinking seriously about this book at the moment I decided that I wanted to move back to 𝗥𝗼𝗺𝗮𝗻𝗶𝗮. It felt like the right time to begin a new chapter in my life and also a new chapter in my journey as a photographer.
Before leaving London, I felt I needed to leave something behind. Not just photographs online that disappear over time, but something real — something that could remain.
So I decided to gather years of work from the streets of this city into a book. A book that could stay, inspire others, and remind me that during my years in London, I created something meaningful. A personal way of saying thank you to the city that shaped me as a Photographer.

𝗛𝗼𝘄 𝘁𝗵𝗲 𝗧𝗶𝘁𝗹𝗲 𝗪𝗮𝘀 𝗖𝗵𝗼𝘀𝗲𝗻
When I started thinking seriously about making the book, one of the most important decisions was choosing the title. Together with the editors from 𝘁𝗲𝗡𝗲𝘂𝗲𝘀, we wanted a title that would be unique and that would truly represent my work.
We didn't rush this process. In fact, we spent more than half a year thinking about the right title.
It had to be simple, but meaningful. Something that could reflect my years of photographing London and the way I see the city through my camera.
In the end, the title London in Frames came naturally. It felt honest, simple, and very close to the way I see the city — through moments, people, and fragments of life

𝗔 𝗙𝗶𝗻𝗮𝗹 𝗡𝗼𝘁𝗲
I did not include all my photographs in this book, and not even all the images that I consider my best. Instead, I tried to build a selection that shows a certain face of London — the way I have seen and experienced this city over the years.
You can find the book on my website, where every copy is signed and personalised with a message. The book is also available on Amazon and in selected bookstores.
Thank you to everyone who supported this project.
And see you in the next chapter — when the next project, Europe in Between, will be ready.

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